"Branding Ecstasy"
Seven months in the making, our pet project/experiment with dear
friends and client Gino and Aimee Sierra is finally getting some
attention. See the article below for the awesome details.
We
couldn’t help but “want in” when Gino shared the idea of his epic
concept “The MadHouse Sandwich Shop”. This was going to be “Branding
Ecstasy” for me, and I could not wait to get the right side of my brain
rolling on it.
We concluded the
objective and challenge was to be edgy, cultish, disturbing, revolting
and eclectic while maintaining a trend setting look and feel that was
fun and entertaining.
Is it possible to be absurd and delicious at
the same time? The logo’s Icon, Dr. Revolto was right up my alley
“Character Development”. When the preliminary designs were unveiled you
could hear the crowds roar, it was over the fence, out of the park and
hence a brand was born.
Great brand design should come from the
ground up. Dig very deep to find the objectives and support it with a
thorough creative brief. Soak in it till your full and let the juices
flow. Anyone can design a logo; it takes an experienced, skilled
professional to create a timeless, sustaining brand.
The scope
of the project consists of a Corporate Identity Package with
applications to interiors, signage, social media, web, and marketing
material. Now we are introducing their new apparel designs at www.madhousegear.com, we think you’ll love it.
Follow them on Facebook for daily specials or download a $2.00 off coupon from the website www.madhousesandwichshop.com.
Hope you enjoy and remember, “Be in a complete state of design”!!
Angelo Piazza
Creative Director
Piazza Business Services & Consulting
We concluded the objective and challenge was to be edgy, cultish, disturbing, revolting and eclectic while maintaining a trend setting look and feel that was fun and entertaining.
Is it possible to be absurd and delicious at the same time? The logo’s Icon, Dr. Revolto was right up my alley “Character Development”. When the preliminary designs were unveiled you could hear the crowds roar, it was over the fence, out of the park and hence a brand was born.
Great brand design should come from the ground up. Dig very deep to find the objectives and support it with a thorough creative brief. Soak in it till your full and let the juices flow. Anyone can design a logo; it takes an experienced, skilled professional to create a timeless, sustaining brand.
The scope of the project consists of a Corporate Identity Package with applications to interiors, signage, social media, web, and marketing material. Now we are introducing their new apparel designs at www.madhousegear.com, we think you’ll love it.
Follow them on Facebook for daily specials or download a $2.00 off coupon from the website www.madhousesandwichshop.com.
Hope you enjoy and remember, “Be in a complete state of design”!!
Angelo Piazza
Creative Director
Piazza Business Services & Consulting
