"Branding Ecstasy"

Seven months in the making, our pet project/experiment with dear friends and client Gino and Aimee Sierra is finally getting some attention. See the article below for the awesome details.

We couldn’t help but “want in” when Gino shared the idea of his epic concept “The MadHouse Sandwich Shop”. This was going to be “Branding Ecstasy” for me, and I could not wait to get the right side of my brain rolling on it.

We concluded the objective and challenge was to be edgy, cultish, disturbing, revolting and eclectic while maintaining a trend setting look and feel that was fun and entertaining.
Is it possible to be absurd and delicious at the same time? The logo’s Icon, Dr. Revolto was right up my alley “Character Development”. When the preliminary designs were unveiled you could hear the crowds roar, it was over the fence, out of the park and hence a brand was born.

Great brand design should come from the ground up. Dig very deep to find the objectives and support it with a thorough creative brief. Soak in it till your full and let the juices flow. Anyone can design a logo; it takes an experienced, skilled professional to create a timeless, sustaining brand.

The scope of the project consists of a Corporate Identity Package with applications to interiors, signage, social media, web, and marketing material. Now we are introducing their new apparel designs at www.madhousegear.com, we think you’ll love it.

Follow them on Facebook for daily specials or download a $2.00 off coupon from the website www.madhousesandwichshop.com.
Hope you enjoy and remember, “Be in a complete state of design”!!

Angelo Piazza
Creative Director
Piazza Business Services & Consulting

 

Houck: Sandwich King of Insults serves everything but politics

www2.tbo.com

Bawdy language and insults are welcome at the R-rated Madhouse Sandwich Shop, where the talk and food come

 

Joshua T. Keleske, P.L.

Early Detection Could Save Your Life                       By now, you have started seeing pink everywhere since October is Breast Cancer Awareness month. Since my wife's mom died from breast cancer a few years ago, we think that it's great that awareness is raised each year so that women (and men, who can get breast cancer, too) are alerted to the importance of early breast cancer detection. Be sure to take advantage of this advertising to learn as much as you can about this deadly disease for yourself and your loved ones.      We all live by our calendars, so we perhaps one of the simplest things we can do is to schedule a monthly self-exam. Yes, put it done on your calendar! It takes less than 10 minutes and could save your life.      We also suggest that you visit the American Cancer Society's website HERE to learn more about breast cancer.  What About Your Funeral?                        When you think about estate planning, you most certainly think about death.  You really have no choice - your Florida Will or Florida Revocable Trust is all about who is going to get your stuff when you die.  It can be a pretty grim topic, which probably accounts for the large percentage of Americans who don't have any planning in place.  After all, who wants to talk about death and dying?      That is one way to view your estate planning, but it is not the way we choose to do so.  We believe that estate planning is all about the living - not you, of course, since you are dead in this discussion, but rather your family.  If you leave loved ones, you can show them how much they mean to you by creating a thoughtful estate plan.  This could include a Last Will and Revocable Trust, as well as a Power of Attorney and Medical Directives.      The first two documents are usually thought of in the context of death, although Revocable Trusts often own assets during lifetime to avoid probate and create a smooth transition of ownership and control if you become incapacitated.   The set two documents (which may be broken down into three or four documents) name someone to make decisions for you if you become incapacitated.  These decisions may be financially driven (e.g., financial power of attorney) or medically driven (e.g., health care surrogate designation and living will).      Here's another interesting and important way to show your family that you truly love them - write out your funeral wishes.  We know - that's morbid. But, if you have lost a loved one and needed to plan his or her funeral, then you know that this is a very difficult and emotional process.        To help you with this process, you can use our new Funeral Guide, which will be linked to our site in the coming weeks.  In the meantime, call our office at 813-254-0044 for your FREE copy today.      Don't hide from this - it is not going away.  Spending an hour or so putting your wishes on paper while save your family hours of heartache and confusion when they are most vulnerable.  Once you are done, you can upload your Funeral Wishes to The DocSafe for easy retrieval! "Cancer is a word, not a sentence." John Diamond

Joshua T. Keleske, P.L. | 3333 W. Kennedy | Suite 204 | Tampa | FL | 33609